AI Insights · Timothy · July 2025
Top 5 Beauty Retail Apps in Latin America: Q2 2025 Performance
Explore the performance of the top beauty retail apps in Latin America for Q2 2025, with insights from Sensor Tower on downloads and active user trends.
In the second quarter of 2025, the top beauty retail applications in Latin America showed varied performance across different metrics, according to Sensor Tower data. Here's a closer look at the trends for each app:
O Boticário experienced fluctuations in weekly downloads, peaking at approximately 216K in early June. Weekly active users saw a growth trend, increasing from about 2.3M in early April to over 3.3M by mid-May.
Natura (Oficial) maintained a steady download rate, with a high of around 104K in early May. Active users showed a slight increase, reaching nearly 2M by the end of June.
Época Cosméticos & Perfumaria saw a decline in downloads, with numbers dropping from 62K to about 39K throughout the quarter. However, active users remained strong, peaking at over 740K in early May.
SEPHORA: Maquiagem e Perfumes had stable download numbers, with a high of nearly 60K at the start of the quarter. Active users showed a notable increase, reaching over 466K by mid-June.
Beleza na Web: Cosméticos experienced a steady download rate, with a peak of 52K at the end of June. Active users fluctuated but ended the quarter on a high note, with numbers exceeding 617K.
These insights highlight the dynamic market landscape for beauty retail apps in Latin America. For more detailed data and insights, visit Sensor Tower.
